Case study02 / 05Global energy workforce solutions

WTS Energy

A whole new business line, launched end to end, and a 200% rise in enquiries.

WTS Energy Netherlands Employer of Record page, headlined “Hire talent in The Netherlands with EOR”, with a country facts card and compliance checklist
Client
WTS Energy
Industry
Energy workforce & recruitment
Services
Strategy, Content, Brand identity, UX design, WordPress development, Lead automation
Year
2024
Live
Visit site
01Context

WTS Energy places engineers and technical crews with energy companies worldwide. It wanted to add Employer of Record: hiring and payrolling staff in a country on a client’s behalf, so the client can build a team somewhere it has no legal entity.

02Challenge

This was not a new page, it was a new business. The service had no positioning, no name recognition, no content and no way to capture interest. Every country it covers has different rules, currency and language, and an enquiry that sits in an inbox for two days is an enquiry lost.

03The idea

Launch the service like its own company.

Rather than bolt a page onto the corporate site, we gave the EOR line its own strategy, voice, interface and lead process, then built it so the team could open a new country without a designer.

04

Execution

  1. 01

    Strategy and content before design

    We started with the business goals, the market position and the audience, then wrote the content that explains what an Employer of Record actually does. The proposition had to land with HR leads, finance and operations in the same breath.

  2. 02

    A Country Explorer, then a page per country

    The explorer lets a visitor pick a market and see the practical facts first: capital, currency, language, population. Each country page then carries the local photograph, the compliance promises and the client logos that prove WTS already operates there. One pattern, filled in per market.

    WTS Energy Country Explorer page with cards for the Netherlands, United Arab Emirates and France showing capital city and currency
  3. 03

    Designed in Figma, built in WordPress

    The interface was designed in Figma and built on WordPress so the content team owns it afterwards. Scalable, navigable and fast enough that a page opens before a visitor loses interest.

    The Netherlands Employer of Record page with facts card, compliance checklist and client logos
  4. 04

    Enquiries that reach a human in minutes

    Lead forms feed straight into Microsoft Teams through Zapier, so a new enquiry lands in front of the right department immediately instead of waiting in a shared mailbox. The campaign imagery puts the technician WTS actually places at the centre of the frame.

    Industrial technician in an orange jacket and white hard hat holding a tablet inside a plant
05 — Result

200%Increase in client enquiries and leads

A new revenue line, live and answering.

WTS Energy launched Employer of Record with its own positioning, content, country pages and an automated route from enquiry to the right team.

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